Creativity in the Age of AI:

The historical evolution of creative tools through human adoption and adaptation


At the close of 2022, generative AI platforms were building momentum and global attention. In just a few short months, a technological and design revolution promised new ways of creating, democratising access to advanced tools and allowing anyone to exercise their creativity.

AI tools such as DALL-E, Stable Diffusion and ChatGPT challenge our own imaginations and creativity, leaving us to question how we got here and perhaps more importantly, where we might be headed in the creative industry.

In this short film, created by video journalist Joss Fong and designer Áron Filkey for SPACE10, the viewer is taken back through time to understand how the adoption and adaptation of tech tools and innovations have improved everyday life — and where generative AI fits into the evolution of creative technologies.

Creativity in the Age of AI [named “Checkpoint”] went on to win Gold, at Runway’s first ever AI film festival in February 2023.


Creative brief and partnership selection: Georgina McDonald

Film and production: Joss Fong and Áron Filkey