Georgina McDonald is a multidisciplinary creative that works to orchestrate the 360-degree expression of small and large-scale projects. From concept development and creative writing, to partnership and communications strategy. Establishing functional, balanced and intimate project models that respect the creative process is always her motive.
Over the past 10-years, Georgina has worked on a broad mix of projects from digital experiments, speculative furniture design, exhibition curation, research reports, digital and print collateral, graphic identities, and book design. Whatever the medium, if a project concludes with productive discourse and an imagination newly stretched, she'll be most content.
In 2018, after eight years in New York (the last three with Natasha Jen at Pentagram Design), Georgina moved to Denmark to work with SPACE10, a non-profit research and design lab fully-funded and dedicated to IKEA. Up until it's recent closure in September 2023, Georgina was leading Creative & Partnerships on SPACE10's Playful Research team. For the past year her focus has been on the exploration and integration of generative AI in the creative process, primarily in the world of furniture design and architecture.
Georgina is available for hire worldwide.